- Genesis Motor UK expands its network of dedicated Genesis retailers in the UK further, with its newest location opening in Leicester.
- With design at its heart, the curated retail space is located on Aylestone Rd, Leicester, serving Leicester and the surrounding region.
- Operated by Lithia, a leading automotive retail group, recognised nationally for its customer service excellence
London, UK, 27th October 2026: Genesis Motor UK has officially opened Genesis Leicester, continuing the expansion of its dedicated retail network across the UK. Operated in partnership with leading automotive retail group Lithia, the new facility represents another significant milestone as Genesis broadens customer access to the brand and its growing model range.
With retailers recently launched in Glasgow, Surrey, Cannock, Kent and Leeds, the addition of Genesis Leicester further strengthens the brand's presence across the UK, complementing the existing network of Genesis Studios in London (Westfield and Battersea) and Edinburgh. These carefully curated brand spaces offer customer-centric, opportunities to explore the latest Genesis model range, Including the brand’s latest high-performance icon, GV60 Magma.
Located at Aylestone Rd, Leicester the new Genesis retail facility spans more than 230 square metres and showcases the full Genesis line-up, including both new and Genesis Certified pre-owned models. Set within a glass-fronted environment designed to embody the essence of Genesis, the retailer has been carefully curated to support both vehicle sales and aftersales requirements.
The space has been thoughtfully designed to prioritise customer comfort, personalisation, and features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis line-up on show, where craftsmanship and pioneering technologies can be explored.
As one of the automotive industry's most respected retail groups, Lithia brings extensive experience representing premium automotive brands, alongside a strong reputation for customer service excellence. Its long-standing relationship with Hyundai and proven expertise in delivering outstanding customer service further strengthens Genesis' growing UK retailer network.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open Genesis Leicester, extending our presence into another important region in the UK. This milestone marks an exciting next step in the rollout of our retail business model, bringing the Genesis experience even closer to customers, while strengthening our brand presence in key regions”.
Rob Miller, Group Vice President at Lithia, said: "We're proud to open our dedicated Genesis Leicester showroom and bring the Genesis brand to customers across Leicester and the wider region.
"The new showroom has been designed around Genesis' customer-first philosophy, the showroom offers an exceptional environment for customers to discover the brand and its award-winning model range. Our dedicated Genesis team looks forward to delivering the high levels of service and aftersales support for every customer.”
The opening of Genesis Leicester further demonstrates the momentum behind Genesis’ retailer expansion strategy. As the network grows, Genesis remains focused on delivering a premium customer journey while increasing accessibility to the brand and supporting its wider European growth ambitions following recent launches in Germany, France, Italy and the Netherlands.
About Genesis Motor Europe
Founded in Seoul,Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment tounique hospitality and customer experience excellence.
The brand’s award-winningrange GV60,Electrified GV70, Electrified G80and GV90 isdefined by advanced technologies, dynamic performanceand Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression ofvision of luxury, innovation and hospitality.This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expandingambitions throughits Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and isheadquartered in Frankfurt.Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7thEuropean market.In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
