- Genesis Motor UK takes the next step in expanding its network of dedicated Genesis retailers in the UK, with its newest location opening in Leeds.
- With design at its heart, the curated retail space is located at Gelderd Road, Leeds, serving Yorkshire and the surrounding region.
- Operated by Lithia, a leading automotive retail group, recognised nationally for its customer service excellence
London, UK, 27th October 2026: Genesis Motor UK has officially opened Genesis Leeds, further strengthening its growing network of dedicated retailers across the UK. Operated in partnership with leading automotive retail group Lithia, the new facility marks another key milestone in Genesis' expanding retail footprint and commitment to bringing the brand closer to customers.
Genesis Leeds joins the recently opened retailers in Glasgow, Surrey, Cannock and Kent, further enhancing Genesis' growing retail presence alongside its established Genesis Studios in London (Westfield and Battersea) and Edinburgh. These carefully curated brand spaces offer customer-centric opportunities to explore the Genesis model range, including the brand's latest high-performance icon, GV60 Magma.
Located at Gelderd Road, Leeds, the new Genesis retailer offers a premium brand experience within an established automotive setting. The facility spans over 147 square metres and showcases the full Genesis line-up, with both new and Genesis Certified pre-owned models available to view, all set within a glass-fronted facility designed to embody the essence of Genesis.
The space has been thoughtfully designed to prioritise customer comfort, personalisation, and features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis line-up on show, where craftsmanship and pioneering technologies can be explored.
As a leading automotive retail group, Lithia is recognised for delivering exceptional customer service across a portfolio of premium automotive brands. Its track record combines extensive retail expertise with a strong commitment to customer service excellence and a long-standing relationship with Hyundai, making Lithia a natural partner for Genesis as the brand continues to expand its retailer network.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our newest retailer, Genesis Leeds. This milestone marks another exciting next step in the rollout of our retail business model. As our network continues to grow across the UK, we are creating more opportunities for customers to explore the Genesis range first-hand while strengthening our brand presence in key regions”.
Rob Miller, Group Vice President at Lithia, said: "We're delighted to open our dedicated Genesis Leeds showroom and introduce this exciting premium brand to customers across Yorkshire and the surrounding region.
"The showroom has been carefully designed to reflect Genesis' premium, customer-centric philosophy. We look forward to welcoming customers to discover the range and experience the personalised service that sits at the heart of both Genesis and Lithia.”
The opening of Genesis Leeds further demonstrates the momentum behind Genesis’ retailer expansion strategy. As the brand continues to elevate its brand presence across the UK, it remains focused on providing exceptional customer service while supporting its wider European growth ambitions, following recent launches in Germany, France, Italy and the Netherlands.
About Genesis Motor Europe
Founded in Seoul, Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment to unique hospitality and customer experience excellence.
The brand’s award-winning range GV60, Electrified GV70, Electrified G80 and GV90 is defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression of vision of luxury, innovation and hospitality. This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding ambitions through its Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market. In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
