- Genesis expands its extended test drive programme for salary sacrifice drivers across the UK
- Customers can now experience a Genesis vehicle for up to four days before deciding on their choice of vehicle via a salary sacrifice scheme
- Initiative supports the growing number of drivers choosing electric vehicles through salary sacrifice schemes, building opportunity and visibility to elevate the Genesis proposition
London, UK, 30 September 2026: Genesis Motor UK has expanded its extended test drive programme for salary sacrifice drivers, helping customers gain valuable real-world experience of an electric vehicle before committing to a long-term lease and ensuring full immersion in Genesis model range.
As demand for salary sacrifice schemes continues to grow across the UK, Genesis constantly looks to support its growing brand presence and this enhanced customer offer provides eligible drivers with the opportunity to experience the fully electric Genesis range for up to four days, insured by Genesis Motor UK, enabling a more informed choice when selecting their next car via their employer scheme.
The programme was initially introduced as a pilot earlier this year, with a select group of funding partners and following the successful trial and unanimous praise from customers, the initiative has now been expanded and is available to salary sacrifice customers through participating leasing providers, with more information also accessible via the Genesis website.
Genesis’ fully electric range is particularly well suited to salary sacrifice schemes, with customers increasingly choosing battery electric vehicles through employee benefit programmes. However, most drivers considering a vehicle through salary sacrifice do not have access to the same extended vehicle evaluation opportunities as traditional company car users.
Recognising this, Genesis developed its extended test drive programme to give prospective customers the opportunity to experience a vehicle in their day-to-day lives, helping them better understand how it fits their individual driving needs and the full benefits associated to the Genesis lineup from design, comfort and charging technology.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: "At Genesis, we are committed to putting the customer at the centre of every experience. As salary sacrifice schemes continue to become an increasingly popular route into electric vehicle ownership, we recognised an opportunity to help customers make more confident and informed decisions. Our test drive programme allows drivers to experience a Genesis vehicle in real-world conditions, ensuring they can choose the model that best suits their lifestyle and requirements."
Interest in the programme reflects the growing appeal of the Genesis electric vehicle line-up on UK roads, with the GV60 accounting for approximately half of all bookings, followed by Electrified GV70 and Electrified G80 models. Customer demand has also demonstrated the strong appeal of Genesis' high levels of standard specification across the range and powerful road presence.
The expansion comes as salary sacrifice schemes continue to see significant growth, driven by the increasing adoption of electric vehicles, favourable Benefit-in-Kind taxation and employers' sustainability objectives. With battery electric vehicles accounting for around 83% of the salary sacrifice fleet, Genesis is continuing to support customers considering the transition to electric mobility through flexible and accessible test drive experiences.
About Genesis Motor Europe
Founded in Seoul, Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment to unique hospitality and customer experience excellence.
Genesis is a multi award winning business, earning wide recognition from leading industry experts and consumers across Europe for its brand reputation and products.
The brand’s range GV60, Electrified GV70, Electrified G80 and GV90 is defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression of vision of luxury, innovation and hospitality. This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding ambitions through its Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market. In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
